We've added more RFM controls as a follow-up from an update a few weeks ago.

The RFM Module is something super unique that no other email marketing platform offers. We always make it clear to our customers that 'warm up' isn't some magical bullet for your email deliverability and email marketing results... but segmenting comes pretty damn close.

RFM segmenting is extremely powerful for those with their own customers (and in the near future we will make RFM work for affiliates too).

So what have we added this time?

1 You can now choose how many RFM segments you want to use.
Before, we always divided your customer base into 11 segments, but if you have only a few sales per month, it might not make much sense to write emails (sequences) for 11 segments if a segment has like 1-5 contacts.
Now, the options are 5, 8, and 11.

2 Automatically determine the number of RFM segments.
Following on point 1, on the first import we count the number of sales and predetermine the number of segments that are best for you based on this rule:

3 Option to change the number of RFM segments
We need to do a lot of recalculations when switching between 5, 8 and 11 segments. This is now supported so that you can switch whenever you want.

4 We've added a bunch of in-app information and explanations about the RFM segmenting.

Happy segmenting and happy new year!

Are you looking to declutter your email list and improve engagement rates? Clearing out non-opener contacts can help streamline your email marketing efforts and boost the effectiveness of your campaigns. In this FAQ article, we will walk you through the process of automating the removal of non-openers from your email list.

What does it mean to clean out non-openers?
Cleaning out non-engaging or non-opener contacts refers to removing individuals who have not opened or clicked on your emails within a specific period. This process helps in maintaining contact limits and saving costs.

How can I identify non-openers?
Non-openers are individuals who have shown no interaction with your emails, such as not opening or clicking on them. You can set up triggers and conditions to identify these contacts automatically.

What is the importance of removing non-openers?
Removing non-openers is crucial for maintaining a healthy email list. Non-openers can negatively impact your email deliverability and engagement rates. By cleaning out non-openers, you can ensure that your emails reach active and interested recipients.

What is the process for unsubscribing non-openers?
To unsubscribe non-openers, you can create automation that will automatically remove them from all groups.

Video tutorial

Can I manually review and delete non-openers?
Yes, you have the option to manually review non-openers and change their status. You can create specific groups for a denylist and perform bulk actions to change their status to 'Denylisted'. This effectively removes them from your active email list.

Contacts that are moved to the 'Denylisted' are not counted towards your contact limit. We urge moving non-openers to the denylist, either via 'Unsubscribe from All Groups' or 'Add to the Denylist', to prevent accidentally re-adding contacts which can potentially lead to spam complaints.

Are there different strategies for handling non-openers?
Yes, Mailvio offers various strategies, such as creating specific automation with delays, setting conditions based on email interactions, and unsubscribing contacts from specific groups or lists.

How often should I clean out non-openers?
You should clean out non-openers periodically to ensure that your email list remains relevant and engaged. The frequency of cleaning can vary based on your email marketing strategy and goals.

Is there a way to track the effectiveness of cleaning out non-openers?
Mailvio provides analytics and reporting features that allow you to track the impact of cleaning out non-openers, such as changes in open rates, click-through rates, and overall email engagement metrics.

Cleaning out non-opener contacts from your email list is a crucial step in optimizing your email marketing efforts. By automating the removal process, you can ensure that your email campaigns reach an engaged audience, leading to better results and increased ROI. Follow the steps outlined in this article to efficiently clean up your email list and improve the effectiveness of your email marketing campaigns.

Happy Taco Tuesday!

Today, we're happy to release 5 new RFM features to give you more control over how that integration works and which customers get imported into the Email Marketing Module.

1- Added RFM Settings
Inside Mailvio RFM > Settings page to give you more control over RFM.
Page URL: https://rfm.mailvio.com/settings

2- Introduced new RFM setting 'Track new customers'
With this setting, you can decide whether to sync your new customers with the 'rfm_mailvio_do_not_delete' group and thus import buyers automatically to the Email Marketing Module.

3- Introduced new RFM setting 'Auto-import buyers per product based on past X days transactions'.
With this setting you can decide which customers should be added as subscribers in the product-specific RFM group (RFM: [PRODUCTNAME] ). The default value is 90 days.

For example, if the user sets this setting to 60 days, then the product-specific RFM group will have all buyers who bought that product in the last 60 days imported.

This setting is only for the moment the first import is done. This setting is important because importing customers from too long ago can hurt your email sender's reputation badly, so you have to be very careful with that and make sure the customer remembers you and the product they bought.

4- Introduced new RFM setting, 'Create RFM label segments'.
With this setting, you can decide whether to create the segments for each RFM label. You can turn this off if you do not plan to use RFM segments. Remember though, RFM segmenting is extremely powerful and allows you to create super-high converting Automations.

5- Introduced new RFM setting 'Create RFM reactivation group'
With this setting, you can decide if you want to create a group 'RFM: old buyer reactivation' to reactivate their old buyers. The creation of this group will ONLY happen if your average open rates are > 20% and click rate > 2%. This is done to protect you.

As mentioned in point 3, emailing old customers can be dangerous and could spike your spam rate, destroying your sender reputation. This group would be all your buyers older than the set value in point 3. You can only email them super slowly (50 emails per hour using batch sending) with a non-promotional email where you give pure value and try to reactivate the person by getting them to click a link.

In today's update cycle 2 smaller updates:

1 Bug fix with our RFM WarriorPlus integration.
Their API had some small undocumented changes, which caused some issues. Those are fixed now.

2 Refund detection.
For some of our RFM integrations, the refunds are not presented as 'new transactions'; instead, they update the status of old transactions, and there is no mechanism we can hook into to auto-detect that. As a solution we have to check old transactions to ensure they didn't get updated to refunded. We have open tickets about this failure in logic with the platforms where this applies, but until they improve their APIs, we're stuck with having to re-import old transactions.

We have chosen to look back 30 days in the past. So if your business refunds past 30 days, you might have some discrepancy there.

Do you want to add conditional blocks to your newsletter? Would you like to make your emails even more personal to each customer?

Want to include certain ads in your newsletter based on country, city or some other data field from your contacts?
Make emails more relevant and personal and increase your clicks?

Using our advanced MERGE TAGS system is the answer!

It's time to add that personal touch to your emails and elevate your campaigns. Let's acquaint ourselves with this powerful tool and level up your email game!

What are Conditional Merge Tags?
Conditional Merge Tags allow for dynamic alteration of the data displayed, resembling a basic programming language. These conditional tags are used to personalize content based on specific criteria or conditions inside your email content.

Why use Merge Tags?
Merge tags enable marketers to deeply personalize email content, driving engagement and boosting sales conversions. This strategic tool optimizes the impact of email campaigns through tailored content for each subscriber.

How can I use Conditional Merge Tags?
Ensure that you are using the correct syntax for the conditional statements. Typically, you use the following:

1. {{#if: to start a block.
2. {{else if: is used to specify an alternative action/additional condition if the initial condition, the "if" part, evaluates to false.
3. {{else}}: is used to provide an alternative block of code or content that should be executed when the preceding "if", and "else if" conditions evaluate to false.
4. {{/if}}: this indicates where the conditional block ends.

How do I handle different greetings for specific groups?
You can nest Conditional Merge Tags to handle various scenarios. For example, you can customize greetings based on gender, different subscription statuses, etc.

Video tutorial
Can I use Merge Tags for fallback scenarios?
Yes, you can use Merge Tags to display fallback content. For instance, you can display "Hi First Name" or "Hi there" based on whether the first name field is empty.

What are the available operators for Conditional Merge Tags?
There are several operators available for Conditional Merge Tags, including:

• gte: Greater than or equal to
• lte: Less than or equal to
• lt: Less than
• gt: Greater than
• eq: Equals
• ne: Doesn't equal

What are the Example Use Cases?
Here are the examples:

• Include specific paragraphs, images or offers in your emails only for specific contacts based on custom fields
• Change content of your email based on contact's country or city
• Change content of your email based on if a contact's has bought a product or not
• Basic Greeting: Display "Hello Mr" or "Hello Mrs" based on the subscriber's gender.
• Fallback Message: Show "Hi First Name" or "Hi there" if the first name field is empty.
• Advanced Greetings: Customize greetings based on gender and specific interests.
• Complex Conditions: Combine criteria using OR statements to include multiple conditions.

By utilizing Merge Tags effectively, you can personalize and tailor content based on specific subscriber attributes, enhancing the engagement and relevance of your emails.