In the first week of February 2025, we suddenly saw the queues of a few of our email servers go nuts, slowing down the sending of a handful of our users.

After a quick investigation, we found that a handful of users were getting all of their emails bounced back. These were all soft bounces. A soft bounce is a temporary error and automatically gets retried again later. Meaning we send the email to the servers of the ISPs (exclusive Gmail in this case) and they give us a soft-bounce error and the email goes straight back to our queue to be tried in a few minutes later.

We concluded that the reason for these soft bounces was the senders' DMARC setup. They all had DMARC set up, which was technically valid, but it wasn't 'perfectly' set up. 

Gmail had released an update, the next step in their DMARC implementation, which is now much stricter.

As you know, email deliverability is Mailvio's #1 focus. We go out of our way to help users and reduce deliverability stress (as much as possible). In this update, we have added a sender domain authentication agent.

This agent will continuously scan all sender domains from all our users daily to ensure they are 100% correctly set up. 

If it detects an issue, it will send you an automatic email (for each domain) explaining precisely what is wrong and how to fix it.

IMPORTANT: To protect the reputation of our IPs and email infrastructure, we will pause your account from sending emails completely if you haven't fixed the issue by day 12 after we detect it.

Our GoHighLevel (GHL) Mailvio integration app was just approved on the GHL Marketplace.

You can now sync your leads from GHL to Mailvio super easily. The app works for both white-label agent accounts and sub-accounts.

Do you love the 'table of contents' feature in (Google) word documents as much as we do?
It's a great handy feature and is also for (longer) emails. Especially for newsletters, this is a fantastic time-saver.

Have a look how to use it here:

https://support.kvsocial.com/310783-How-to-create-a-Table-of-Contents-in-your-email

We're happy to announce that we launched our Google Postmaster integration.

Mailvio #1 focus is email deliverability. In our opinion, it comes before anything else because if your email doesn't get delivered to the primary inbox, the chances your readers will actually see it are very slim. And if it does not get read, you might as well not send it!

We also strongly believe in the motto "what doesn't get measured, can't be improved" - this is also a big part of the reason we show you your internal sender score directly on your dashboard in Mailvio. Well the same applies here.

We know most of you don't login to Google Postmaster frequently to check your domain's sender reputation or your spam rate. Hence we created this integration that displays all you need directly on your Mailvio dashboard.

As an added bonus; you are also helping us aggregate deliverability data over many domains, which we use to learn from and further help you improve deliverability.

So please go ahead: do your Google Postmaster integration right away!

P.s. you don't have your sender domain set up with Google Postmaster yet? Go and do that first by going here: https://postmaster.google.com/dashboards; adding a domain is pretty simple (you will need to add a DNS record). If you need help, reach out to our support.

Transparency is one of our company's most important pillars, and because of that, we have decided to start sharing our hard overall numbers for all users together system-wide (so anonymized) on a public page + a cool Leaderboard to show off our best users on the platform.

In this task we will create that page and publish it for the world to see.

We already have our transparent 'internal sender score' in the dashboard, which is used to determine which IP pool your account is placed on (same like everybody else) but we are the only Email Marketing platform that shares that with its users. This task will take that a step further.

The published page: https://mailvio.com/transparency