Happy Taco Tuesday!

Today, we're happy to release 5 new RFM features to give you more control over how that integration works and which customers get imported into the Email Marketing Module.

1- Added RFM Settings
Inside Mailvio RFM > Settings page to give you more control over RFM.
Page URL: https://rfm.mailvio.com/settings

2- Introduced new RFM setting 'Track new customers'
With this setting, you can decide whether to sync your new customers with the 'rfm_mailvio_do_not_delete' group and thus import buyers automatically to the Email Marketing Module.

3- Introduced new RFM setting 'Auto-import buyers per product based on past X days transactions'.
With this setting you can decide which customers should be added as subscribers in the product-specific RFM group (RFM: [PRODUCTNAME] ). The default value is 90 days.

For example, if the user sets this setting to 60 days, then the product-specific RFM group will have all buyers who bought that product in the last 60 days imported.

This setting is only for the moment the first import is done. This setting is important because importing customers from too long ago can hurt your email sender's reputation badly, so you have to be very careful with that and make sure the customer remembers you and the product they bought.

4- Introduced new RFM setting, 'Create RFM label segments'.
With this setting, you can decide whether to create the segments for each RFM label. You can turn this off if you do not plan to use RFM segments. Remember though, RFM segmenting is extremely powerful and allows you to create super-high converting Automations.

5- Introduced new RFM setting 'Create RFM reactivation group'
With this setting, you can decide if you want to create a group 'RFM: old buyer reactivation' to reactivate their old buyers. The creation of this group will ONLY happen if your average open rates are > 20% and click rate > 2%. This is done to protect you.

As mentioned in point 3, emailing old customers can be dangerous and could spike your spam rate, destroying your sender reputation. This group would be all your buyers older than the set value in point 3. You can only email them super slowly (50 emails per hour using batch sending) with a non-promotional email where you give pure value and try to reactivate the person by getting them to click a link.

In today's update cycle 2 smaller updates:

1 Bug fix with our RFM WarriorPlus integration.
Their API had some small undocumented changes, which caused some issues. Those are fixed now.

2 Refund detection.
For some of our RFM integrations, the refunds are not presented as 'new transactions'; instead, they update the status of old transactions, and there is no mechanism we can hook into to auto-detect that. As a solution we have to check old transactions to ensure they didn't get updated to refunded. We have open tickets about this failure in logic with the platforms where this applies, but until they improve their APIs, we're stuck with having to re-import old transactions.

We have chosen to look back 30 days in the past. So if your business refunds past 30 days, you might have some discrepancy there.

Do you want to add conditional blocks to your newsletter? Would you like to make your emails even more personal to each customer?

Want to include certain ads in your newsletter based on country, city or some other data field from your contacts?
Make emails more relevant and personal and increase your clicks?

Using our advanced MERGE TAGS system is the answer!

It's time to add that personal touch to your emails and elevate your campaigns. Let's acquaint ourselves with this powerful tool and level up your email game!

What are Conditional Merge Tags?
Conditional Merge Tags allow for dynamic alteration of the data displayed, resembling a basic programming language. These conditional tags are used to personalize content based on specific criteria or conditions inside your email content.

Why use Merge Tags?
Merge tags enable marketers to deeply personalize email content, driving engagement and boosting sales conversions. This strategic tool optimizes the impact of email campaigns through tailored content for each subscriber.

How can I use Conditional Merge Tags?
Ensure that you are using the correct syntax for the conditional statements. Typically, you use the following:

1. {{#if: to start a block.
2. {{else if: is used to specify an alternative action/additional condition if the initial condition, the "if" part, evaluates to false.
3. {{else}}: is used to provide an alternative block of code or content that should be executed when the preceding "if", and "else if" conditions evaluate to false.
4. {{/if}}: this indicates where the conditional block ends.

How do I handle different greetings for specific groups?
You can nest Conditional Merge Tags to handle various scenarios. For example, you can customize greetings based on gender, different subscription statuses, etc.

Video tutorial
Can I use Merge Tags for fallback scenarios?
Yes, you can use Merge Tags to display fallback content. For instance, you can display "Hi First Name" or "Hi there" based on whether the first name field is empty.

What are the available operators for Conditional Merge Tags?
There are several operators available for Conditional Merge Tags, including:

• gte: Greater than or equal to
• lte: Less than or equal to
• lt: Less than
• gt: Greater than
• eq: Equals
• ne: Doesn't equal

What are the Example Use Cases?
Here are the examples:

• Include specific paragraphs, images or offers in your emails only for specific contacts based on custom fields
• Change content of your email based on contact's country or city
• Change content of your email based on if a contact's has bought a product or not
• Basic Greeting: Display "Hello Mr" or "Hello Mrs" based on the subscriber's gender.
• Fallback Message: Show "Hi First Name" or "Hi there" if the first name field is empty.
• Advanced Greetings: Customize greetings based on gender and specific interests.
• Complex Conditions: Combine criteria using OR statements to include multiple conditions.

By utilizing Merge Tags effectively, you can personalize and tailor content based on specific subscriber attributes, enhancing the engagement and relevance of your emails.

A few weeks ago, we 'soft launched' our latest and greatest feature for Mailvio: built-in Email Cleaning!

For about two weeks, we let the system run without using the results of the email cleaning so that we could monitor it manually and make sure it was all working smoothly, but now we've integrated it with our Centralized Suppression System (another new feature).

How does it work?
When you schedule a campaign (or automation), we take all the contacts for that campaign or automation and start running the cleaning.

If the email comes back as a bad email (spam trap, hard bounce, invalid email, catch-all), we will add that contact to the Centralized Suppression System. This means the email will be blocked for all users on our platform for a certain period. The time it will be blocked depends on the type of issue the email has. It can be a day or months, and spam traps are permanently blocked.

The emails are cleaned and verified via our system. That means we make sure the email is valid and make an actual SMTP connection to ensure the inbox exists and is valid. It happens that cleaning results based on the SMTP connection fail, and the result of the cleaning is 'unknown'—those emails are included in our sending and thus NOT blocked.

What does this mean for you?
This will minimize your bounce rates and improve and protect your sender's reputation. A better sender reputation means your emails are more likely to be placed directly in your recipient's primary inbox.

Better inbox placement means more people opening your emails and more people clicking your links, which normally leads to more revenue generated.

What is next?
To bring more transparency to the system, we will add a custom field to all your contacts and fill that field with the results of the email cleaning. That way, you will be able to see the results of email cleaning per contact.

Last but not least once an email is cleaned - we can't just assume it stays 'clean' of course. Hence, we put an 'expiration date' on cleaned emails, and when they expire, they automatically get cleaned again.

So that is a $40-$200 per month cost saving included with your Mailvio account (compared to ZeroBounce)

We are excited to announce the addition of a new course to Mailvio Academy: Affiliate Marketing for Beginners. 

This course is specially designed for newcomers, providing a solid introduction to the essential concepts needed for success in the field.

Course Overview:

Affiliate Marketing for Beginners covers key topics like landing pages, conversions, and PPC, offering a well-rounded understanding of affiliate marketing basics. 

While the course focuses more on theory than practice, it explains complex concepts clearly with practical examples and real-world proof.

Course Highlights:

Clear Explanations: Complex concepts are broken down into easy-to-understand segments.

Practical Examples: Real-world proofs and examples to solidify your understanding.

Engaging Presentations: The course is presented in an easy-to-follow format, making it effortless for beginners to grasp the content.

We are confident that this course will be a valuable resource for anyone looking to get started in affiliate marketing.

Join here: https://mailvio.com/academy 

Questions or Feedback?

We’re here to support you every step of the way. Feel free to reach out with any inquiries or feedback about the course.