We are delighted to introduce the Mailvio Onboarding Survey,  designed to enhance your email performance with Mailvio!

At Mailvio, we believe in personalized solutions tailored to your unique business needs. That's why we're eager to get to know you better through our simple and user-friendly onboarding survey. By sharing a few details about your business, we can provide you with the most effective solutions to maximize your efforts.

You will gain exclusive access to our Mailvio Expert Call option. Our dedicated experts are ready to assist you in navigating the platform, answering any questions, and offering guidance to ensure you have a seamless start.

We understand that starting with a new email marketing platform can be overwhelming, especially if you're new to the field. That's why we have invested in this onboarding survey to make your experience stress-free and tailored specifically to your needs.

Questions or feedback? We're just a message away to assist you

We've significantly upgraded Mailvio's RFM segmentation to better suit the unique needs across various industries.

As with most RFM algorithms, some of the values were based on fixed assumptions. For example, a recent purchase is a purchase in the last few days or weeks. However, that is not true for some niches. Think about real estate.

A purchase in the last few months up to a year would be considered recent.

On top of that because of these fixed assumptions, some customers were not assigned any segment at all. And although this happens very rarely, it should not happen at all.

What's New:

We've introduced a new way that calculates scores based on your mailvio transactions dataset

This means that the scores are now relative and take into account the range of values observed within your own dataset.

Each customer will be assigned to one specific RFM segment, ensuring a clearer understanding of their profile.

We have eliminated the concept of a default segment, streamlining the segmentation process.

These improvements aim to provide you with more accurate and tailored insights into your customer base. 

Questions or feedback? We're just a message away to assist you

As you are likely aware, our system continuously monitors the quality of each Mailvian account, similar to other email marketing platforms. 

However, our approach differs in that we maintain full transparency about this process and communicate any significant changes to you. We send emails to notify you of any sudden drops in your performance stats or changes in your IP pool.  These emails guide how to address any issues that arise.

We are excited to announce an update to this system today. Previously, the open rate was considered a minor factor in our quality control system, with spam and hard bounces being the primary concerns. 

However, due to the increasing unreliability of open rate tracking over the past year, we have decided to eliminate this factor from our quality control system. While we will continue to monitor open rates, they will no longer affect your sender score Furthermore, we have refined the review flags for accounts. 

Previously, spam rates and hard bounce rates were combined, but we have now separated them for clarity. If your account receives a flag, our team can specify whether it was due to spam or hard bounce rates, allowing you to more effectively address the issue.

A quick reminder about the Sender Score.

Your sender score is determined by a combination of the IP(s) from the sending pool you are part of and your domain reputation. Your domain reputation is influenced by individual metrics such as spam rate, hard bounce rate, and reply rate. To a lesser extent, your open rate, soft-bounce rate, and click rate also contribute to this evaluation.

What truly matters is the reputation score assigned by Email Service Providers (ESPs) like Gmail, but they do not transparently share this data.  Consequently, email marketing platforms utilize third-party services and also maintain their own scoring systems. Based on these scores, they categorize users into different IP pools. 

There are IP pools for users with excellent metrics, and separate pools for those whose performance is not as strong, among others. This system helps in managing sender reputations effectively.

We follow a similar approach; if your statistics are poor, you are grouped with other accounts that also have subpar metrics. 

Consequently, the IPs in that pool have a lower reputation, which, in turn, impacts both your total IP score and your domain reputation negatively. This, ultimately, affects your email deliverability. 

If your statistics are good, your neighbors' will be too

If you send over 50,000 emails monthly, you have the option to acquire a private IP, having your personalized IP. This offers significant benefits, though there are downsides to consider as well. If a private IP interests you reach out to us at support@mailvio.com 

Questions or feedback? We're just a message away to assist you

We're thrilled to announce the Mailvio Billing Portal, a dedicated section designed for Mailvian to manage their Mailvio subscriptions with ease and flexibility.

It gives you complete control over your Mailvio subscription, letting you make any changes you prefer like:

Update Payment Details: Easily change your payment information as needed.

Download Invoices: Access and download your invoices anytime.

Upgrade or Downgrade Your Plan: Adjust your Mailvio plan to fit your needs, all by yourself.

Cancel Subscription: Decide to part ways? You can cancel your subscription directly from the portal.

You can access the Billing Portal Now right here: app.mailvio.com/billing

We've created this portal with your convenience in mind, offering you full control over your Mailvio subscription. 

Questions or feedback? We're just a message away to assist you

We've improved the process for extracting product names from Stripe transactions. Previously, product names from transactions processed through platforms like ThriveCart were formatted as “Purchase of {product} via ThriveCart,” which could complicate the identification of the product name.

We've refined it to filter out unnecessary wording, allowing for the direct display of the product name

2. Fixing the RFM_PRODUCTS_PURCHASED Custom Field Bug

Our second update is a bug fix related to the RFM_PRODUCTS_PURCHASED custom field. Before this fix, there was an issue where a new product purchase would overwrite the previously set values in this custom field.

For example, if a customer bought two products last week, these were saved in the RFM_PRODUCTS_PURCHASED field. However, if the same customer purchased another product later, the new product would replace the previous two.

This issue has been addressed. The RFM_PRODUCTS_PURCHASED field now captures all products a customer purchases, maintaining a complete history without overwriting previous entries. Regardless of the number of products bought, the record of their purchases remains intact and accessible.