We're happy to announce that we launched our Google Postmaster integration.

Mailvio #1 focus is email deliverability. In our opinion, it comes before anything else because if your email doesn't get delivered to the primary inbox, the chances your readers will actually see it are very slim. And if it does not get read, you might as well not send it!

We also strongly believe in the motto "what doesn't get measured, can't be improved" - this is also a big part of the reason we show you your internal sender score directly on your dashboard in Mailvio. Well the same applies here.

We know most of you don't login to Google Postmaster frequently to check your domain's sender reputation or your spam rate. Hence we created this integration that displays all you need directly on your Mailvio dashboard.

As an added bonus; you are also helping us aggregate deliverability data over many domains, which we use to learn from and further help you improve deliverability.

So please go ahead: do your Google Postmaster integration right away!

P.s. you don't have your sender domain set up with Google Postmaster yet? Go and do that first by going here: https://postmaster.google.com/dashboards; adding a domain is pretty simple (you will need to add a DNS record). If you need help, reach out to our support.

Transparency is one of our company's most important pillars, and because of that, we have decided to start sharing our hard overall numbers for all users together system-wide (so anonymized) on a public page + a cool Leaderboard to show off our best users on the platform.

In this task we will create that page and publish it for the world to see.

We already have our transparent 'internal sender score' in the dashboard, which is used to determine which IP pool your account is placed on (same like everybody else) but we are the only Email Marketing platform that shares that with its users. This task will take that a step further.

The published page: https://mailvio.com/transparency

We've added more RFM controls as a follow-up from an update a few weeks ago.

The RFM Module is something super unique that no other email marketing platform offers. We always make it clear to our customers that 'warm up' isn't some magical bullet for your email deliverability and email marketing results... but segmenting comes pretty damn close.

RFM segmenting is extremely powerful for those with their own customers (and in the near future we will make RFM work for affiliates too).

So what have we added this time?

1 You can now choose how many RFM segments you want to use.
Before, we always divided your customer base into 11 segments, but if you have only a few sales per month, it might not make much sense to write emails (sequences) for 11 segments if a segment has like 1-5 contacts.
Now, the options are 5, 8, and 11.

2 Automatically determine the number of RFM segments.
Following on point 1, on the first import we count the number of sales and predetermine the number of segments that are best for you based on this rule:

3 Option to change the number of RFM segments
We need to do a lot of recalculations when switching between 5, 8 and 11 segments. This is now supported so that you can switch whenever you want.

4 We've added a bunch of in-app information and explanations about the RFM segmenting.

Happy segmenting and happy new year!

Are you looking to declutter your email list and improve engagement rates? Clearing out non-opener contacts can help streamline your email marketing efforts and boost the effectiveness of your campaigns. In this FAQ article, we will walk you through the process of automating the removal of non-openers from your email list.

What does it mean to clean out non-openers?
Cleaning out non-engaging or non-opener contacts refers to removing individuals who have not opened or clicked on your emails within a specific period. This process helps in maintaining contact limits and saving costs.

How can I identify non-openers?
Non-openers are individuals who have shown no interaction with your emails, such as not opening or clicking on them. You can set up triggers and conditions to identify these contacts automatically.

What is the importance of removing non-openers?
Removing non-openers is crucial for maintaining a healthy email list. Non-openers can negatively impact your email deliverability and engagement rates. By cleaning out non-openers, you can ensure that your emails reach active and interested recipients.

What is the process for unsubscribing non-openers?
To unsubscribe non-openers, you can create automation that will automatically remove them from all groups.

Video tutorial

Can I manually review and delete non-openers?
Yes, you have the option to manually review non-openers and change their status. You can create specific groups for a denylist and perform bulk actions to change their status to 'Denylisted'. This effectively removes them from your active email list.

Contacts that are moved to the 'Denylisted' are not counted towards your contact limit. We urge moving non-openers to the denylist, either via 'Unsubscribe from All Groups' or 'Add to the Denylist', to prevent accidentally re-adding contacts which can potentially lead to spam complaints.

Are there different strategies for handling non-openers?
Yes, Mailvio offers various strategies, such as creating specific automation with delays, setting conditions based on email interactions, and unsubscribing contacts from specific groups or lists.

How often should I clean out non-openers?
You should clean out non-openers periodically to ensure that your email list remains relevant and engaged. The frequency of cleaning can vary based on your email marketing strategy and goals.

Is there a way to track the effectiveness of cleaning out non-openers?
Mailvio provides analytics and reporting features that allow you to track the impact of cleaning out non-openers, such as changes in open rates, click-through rates, and overall email engagement metrics.

Cleaning out non-opener contacts from your email list is a crucial step in optimizing your email marketing efforts. By automating the removal process, you can ensure that your email campaigns reach an engaged audience, leading to better results and increased ROI. Follow the steps outlined in this article to efficiently clean up your email list and improve the effectiveness of your email marketing campaigns.

Happy Taco Tuesday!

Today, we're happy to release 5 new RFM features to give you more control over how that integration works and which customers get imported into the Email Marketing Module.

1- Added RFM Settings
Inside Mailvio RFM > Settings page to give you more control over RFM.
Page URL: https://rfm.mailvio.com/settings

2- Introduced new RFM setting 'Track new customers'
With this setting, you can decide whether to sync your new customers with the 'rfm_mailvio_do_not_delete' group and thus import buyers automatically to the Email Marketing Module.

3- Introduced new RFM setting 'Auto-import buyers per product based on past X days transactions'.
With this setting you can decide which customers should be added as subscribers in the product-specific RFM group (RFM: [PRODUCTNAME] ). The default value is 90 days.

For example, if the user sets this setting to 60 days, then the product-specific RFM group will have all buyers who bought that product in the last 60 days imported.

This setting is only for the moment the first import is done. This setting is important because importing customers from too long ago can hurt your email sender's reputation badly, so you have to be very careful with that and make sure the customer remembers you and the product they bought.

4- Introduced new RFM setting, 'Create RFM label segments'.
With this setting, you can decide whether to create the segments for each RFM label. You can turn this off if you do not plan to use RFM segments. Remember though, RFM segmenting is extremely powerful and allows you to create super-high converting Automations.

5- Introduced new RFM setting 'Create RFM reactivation group'
With this setting, you can decide if you want to create a group 'RFM: old buyer reactivation' to reactivate their old buyers. The creation of this group will ONLY happen if your average open rates are > 20% and click rate > 2%. This is done to protect you.

As mentioned in point 3, emailing old customers can be dangerous and could spike your spam rate, destroying your sender reputation. This group would be all your buyers older than the set value in point 3. You can only email them super slowly (50 emails per hour using batch sending) with a non-promotional email where you give pure value and try to reactivate the person by getting them to click a link.