3-Wave Sending System
UPDATE:
Apologies for the late announcement but this has been live for a few weeks already. We now offer 3 ways of sending your campaigns:
1 Fast (the normal way)
Just sending out all emails as fast as possible - still controled by our Sender Speed Protection System. Sending too fast for your domain reputation will get your reputation in the dumpster and all emails in spam.
2 Optimized Sending
This is our new automatic 3-wave sending feature! This should be your default sending method. Use your 0-60 day last engaged segment in combination with the automatic 3-wave sending method for best results!
3 Time optimized Sending
Only recommend if you have at least 3 months of consistent 3-wave sending. Using this method our AI will try and determine best time of the day to send your emails for every single one of your contacts. That means your campaign will be delivered over the course of 24h. Depending on the engagement data of your audience this can be very powerful but if you still lack data or your audience is just not that engaged we recommend using option 2.
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The 3-wave sending system is something we teach all our users and has already proven to be super effective.
We strongly believe that going into 2025, this will become even more important.
For those who don't know:
This strategy of sending your email happens in 3 waves to train your 'AI adversary', the email gatekeeper, that pesky little (or big) fellow who decides if your emails go to the primary inbox, promo tab, or spam box. This AI, already implemented by Gmail (other ISPs are still a bit further behind), acts a lot like the TikTok, YT shorts, etc. algorithms.
And that makes total sense because the currency of the modern world is attention.
So, if your email gets good engagement with a small group of first-mail receivers (to whom you send your email first), then the rest will get primary inbox placement. If not, the email will go to the black hole, the spam filter (or in between in the promo tab).
Currently, what we teach needs to be implemented manually, which takes an extra 10-15 minutes per campaign. We are working on fully automating that for you in this task.
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3-Wave Sending System
The 3-wave sending system is something we teach all our users and has already proven to be super effective.
We strongly believe that going into 2025, this will become even more important.
For those who don't know:
This strategy of sending your email happens in 3 waves to train your 'AI adversary', the email gatekeeper, that pesky little (or big) fellow who decides if your emails go to the primary inbox, promo tab, or spam box. This AI, already implemented by Gmail (other ISPs are still a bit further behind), acts a lot like the TikTok, YT shorts, etc. algorithms.
And that makes total sense because the currency of the modern world is attention.
So, if your email gets good engagement with a small group of first-mail receivers (to whom you send your email first), then the rest will get primary inbox placement. If not, the email will go to the black hole, the spam filter (or in between in the promo tab).
Currently, what we teach needs to be implemented manually, which takes an extra 10-15 minutes per campaign. We are working on fully automating that for you in this task.